In case anyone out there is working on archviz and thinks is doing a good job at it, think again:
http://www.vimeo.com/7809605
Everything is done by one guy (he lives in the same city as me).
Everything is rendered in Vray but i'm sure it can look as good in Brazil :P
You can't do this inside Rhino though, if you want those animations (shake cam, wind on plants, particles, etc.)